The global athleisure market size was valued at USD 311.48 billion in 2023 and is expected to grow from USD 338.48 billion in 2024 to USD 716.05 billion by 2032, exhibiting a CAGR of 9.82% during the forecast period.
Athleisure combines athletic and leisurewear, designed to provide functionality and style for workouts and everyday casual use. Popular items include leggings, hoodies, joggers, and yoga pants. The demand for sustainable materials like organic cotton and recycled polyester is driving innovation, with environmentally conscious consumers supporting market expansion.
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Key Market Players:
- Lululemon Athletica Inc. (Canada)
- Adidas AG (Germany)
- Under Armour, Inc. (U.S.)
- Hanesbrands Inc. (U.S.)
- EILEEN FISHER (U.S.)
- Vuori (U.S.)
- Outerknown (U.S.)
- PANGAIA (U.K.)
- Wear Pact, LLC (U.S.)
- PUMA SE (Germany)
Market Segmentation
Mass Segment Leads Due to Online Shopping Trends
The market is divided into mass and premium segments. In 2023, the mass segment held the largest market share and is expected to remain dominant. This growth is attributed to affordable pricing, increased online shopping, and frequent product launches that encourage repeat purchases.
T-Shirts Dominate as the Most Popular Athleisure Product
By product type, the market is segmented into items like t-shirts, sweatpants, hoodies, yoga pants, and sports bras. The t-shirt segment led in 2023, favored for its comfort, breathability, and moisture-wicking qualities, making it ideal for both everyday wear and athletic activities.
Women’s Segment Drives Growth with Outdoor Activity Trends
The market is segmented by end-use into men, women, children, and unisex. The women’s category dominated in 2023, supported by increasing female participation in outdoor activities and diverse, stylish athleisure options. New entrants, like “ONLY PLAY,” launched in August 2022, are further enhancing offerings with innovative designs.
Offline Channels Dominate Due to Product Examination Benefits
In terms of distribution channels, the market is divided into offline and online (e-commerce) segments. Offline retail led in 2023, driven by consumers’ preference for inspecting product quality and trying items before purchase, as well as personalized services from sporting goods stores.
Key Market Drivers and Challenges
Growth Drivers:
- Increasing preference for casual, comfortable clothing, particularly in work-from-home environments.
- Social media influencers and celebrity endorsements popularizing athleisure styles.
Restraints:
- The proliferation of counterfeit products negatively impacts brand reputation and sales.
Regional Insights
North America:
The region led the global market in 2023, driven by significant investments in R&D for sustainable textiles and ethically sourced materials.
Europe:
High awareness of health and wellness, along with evolving fashion trends favoring comfort, has propelled the adoption of athleisure products in the region.
Competitive Landscape
The athleisure market is highly competitive, with both global and regional brands emphasizing innovation, product differentiation, and strategic partnerships. Collaborations and endorsements play a crucial role in expanding market reach and visibility.
Recent Developments:
- March 2022: PUMA announced a long-term partnership with Lega Serie A, boosting its global visibility through one of the most-watched football leagues.
