The global athleisure market was valued at $311.48 billion in 2023 and is expected to grow significantly, reaching $716.05 billion by 2032, with a compound annual growth rate (CAGR) of 9.82% from 2024 to 2032.
Athleisure, a popular fashion trend that merges athletic wear with casual leisure clothing, is designed for both physical activity and everyday comfort. Key products in this category include leggings, sweatpants, hoodies, joggers, yoga pants, athletic shorts, and other activewear items that emphasize both style and functionality. A growing consumer preference for sustainable products is also shaping the market, with brands increasingly using eco-friendly materials such as organic cotton and recycled polyester.
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- Lululemon Athletica Inc. (Canada)
- Adidas AG (Germany)
- Under Armour, Inc. (U.S.)
- Hanesbrands Inc. (U.S.)
- EILEEN FISHER (U.S.)
- Vuori (U.S.)
- Outerknown (U.S.)
- PANGAIA (U.K.)
- Wear Pact, LLC (U.S.)
- PUMA SE (Germany)
Market Segmentation:
Mass Segment Continues to Dominate, Driven by Online Shopping
The athleisure market is split into mass and premium segments. The mass segment accounted for the largest share in 2023 and is projected to maintain its dominance throughout the forecast period. Factors such as the rise of online shopping, affordable pricing, and frequent product updates are encouraging repeat purchases and boosting demand.
T-Shirts Lead the Way in Popularity
Among athleisure products, t-shirts were the most popular in 2023, capturing the largest market share. Their combination of comfort, stretchability, moisture-wicking, and breathability makes them ideal for both everyday use and athletic activities.
Women’s Segment Grows Due to Increased Participation in Outdoor Activities
The women’s athleisure segment is leading the market, driven by more women participating in outdoor and fitness activities. Brands have responded by offering a wide range of stylish, functional options. New market entrants, like the brand "ONLY PLAY" in August 2022, continue to innovate and expand their offerings to cater to this growing demand.
Offline Shopping Still Holds a Strong Position
In terms of distribution channels, the offline segment held the largest share of the market in 2023. Physical stores, particularly sporting goods retailers, offer consumers the ability to examine product quality firsthand and try on items before purchasing, which continues to drive offline sales.
Regional Insights:
North America Leads the Market, Bolstered by R&D Investment
North America dominated the athleisure market in 2023, thanks in large part to substantial investments in research and development, particularly in textile innovation and sustainability. The region's commitment to using ethically sourced materials and low-impact manufacturing processes has contributed to its market leadership.
In Europe, high awareness of health and wellness, combined with a growing trend toward casual, comfortable clothing, has helped boost the athleisure market, with consumers increasingly embracing these versatile products.
Key Drivers and Challenges:
Drivers: The Shift Toward Comfortable, Casual Fashion
One of the major drivers of the athleisure market is the growing shift toward casual, comfortable clothing, which has been fueled by remote working trends. Additionally, social media and influencer culture, with high-profile celebrities endorsing athleisure styles, has played a significant role in driving market growth.
Challenges: Counterfeit Products Impacting Brand Image
Despite its rapid growth, the athleisure market faces challenges, particularly the widespread availability of counterfeit products that mimic the designs of premium brands. These counterfeit goods can damage brand reputation and impact sales, posing a challenge to market expansion.
Competitive Landscape:
The athleisure market is highly competitive, with both major global brands and smaller, local players focusing on innovation and differentiation to stay ahead. Strategic partnerships, such as Nitches' deal with John Lewis in October 2021, are key for expanding brand visibility and increasing market reach.
Recent Developments:
- In March 2022, Puma announced a long-term partnership with Lega Serie A, one of the most-watched football leagues in the world, further boosting Puma’s global presence.
This market continues to evolve with changing consumer preferences, growing sustainability concerns, and increasing demand for versatile, stylish athletic and leisurewear. For a detailed overview of the athleisure market, refer to the full research report by Fortune Business Insights™, titled “Athleisure Market, 2024-2032”.
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