Oral Care Market Market Share Trends, Growth Projections, and Forecast to 2032 

The global oral care market was valued at USD 31.69 billion in 2022 and is expected to grow from USD 32.61 billion in 2023 to USD 42.45 billion by 2030, registering a compound annual growth rate (CAGR) of 3.84% during the forecast period.

This growth is primarily driven by the increasing popularity of electric toothbrushes, charcoal-based teeth cleaners, and dental whitening products. Additionally, several oral care brands, such as Twice, Quip, and Candid, are offering affordable oral hygiene solutions, enhancing product accessibility worldwide.

This information was provided in a report by Fortune Business Insights™, titled "Oral Care Market, 2023-2030."

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Key Market Players

Some of the leading players in the oral care market include:

• Colgate-Palmolive Co. (U.S.)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson Services, Inc. (U.S.)
• GlaxoSmithKline Plc. (U.K.)
• Lion Corporation (Japan)
• Church & Dwight Co. Inc. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)
• Patanjali Ayurved Limited (India)

Market Segments

• Toothpaste Segment Growth Driven by Flavor Variety
  The market is segmented by product type into toothpaste, toothbrushes, mouthwash, and others. The toothpaste segment led the market in 2022, largely due to the availability of a wide variety of flavors, including mint, lime, and strawberry.
• Household Segment to Experience Strong Growth
  By application, the market is divided into household and commercial categories. The household segment is expected to dominate the oral care market during the forecast period, driven by rising consumer spending on daily oral care products and growing awareness about oral hygiene.
• Hypermarkets & Supermarkets Lead Distribution Channel Growth
  By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail, and others. The hypermarkets and supermarkets segment held the largest market share in 2022, due to the wide availability of essential oral care products, including toothbrushes, toothpaste, and mouthwashes.

Geographically, the market is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report provides:

• Key growth drivers, challenges, opportunities, and potential market restraints
• In-depth analysis of regional market trends
• A list of major market players and their strategies
• Recent industry developments, including product launches, partnerships, mergers, and acquisitions

Drivers & Restraints

• Innovation in Oral Care Products to Spur Market Growth
  Companies are focusing on launching innovative products to meet the rising demand for advanced dental care solutions. Technologies like 3D printing, AI, laser dentistry, and digital impressions are expected to drive growth in the commercial dental care segment.
• Potential Challenges from Additives in Products
  The use of additives such as humectants and abrasive agents in toothpaste and mouthwashes to enhance their taste and color may lead to allergic reactions in some consumers, potentially hindering market growth during the forecast period.

Regional Insights

• Asia Pacific Region to Benefit from Aging Population
  Asia Pacific accounted for the largest share of the global oral care market, valued at USD 11.50 billion in 2022. The growth in this region is attributed to the rising geriatric population, particularly in countries like Japan and China, which drives the demand for oral care products.
• North and South America Show Promising Growth
  Both North America and South America are expected to experience significant growth during the forecast period, thanks to increased consumer spending on oral healthcare products.

Competitive Landscape

• Focus on Product Innovation to Boost Market Growth
  Key players in the oral care market are increasingly focused on developing technology-driven products to attract a broad consumer base. Companies are launching new product lines designed to address consumer needs, such as preventing oral infections, controlling sensitivity, whitening teeth, and preventing decay.

Notable Industry Developments

• February 2020: Albea Group, in collaboration with Colgate-Palmolive Co., launched a recyclable toothpaste tube made from HDPE material in the U.K. under the Colgate Smile for Good brand and in the U.S. under the Tom’s of Maine brand.

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