The global window covering market size was valued at USD 13.68 billion in 2023. The market is projected to be worth USD 14.36 billion in 2024 and reach USD 20.63 billion by 2032, exhibiting a CAGR of 4.63% during the forecast period.
The growing desire for eco-friendly products is anticipated to attract new entrants to the market. Advancements in the digital domain are projected to have a favorable impact on the global market during the entire forecast period. Fortune Business Insights presents this information in their report titled "Global Window Covering Market, 2024–2032."
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- Hunter Douglas N.V. (Netherlands)
- Comfortex Window Fashions (U.S)
- Lafayette Interior Fashions (U.S.)
- Insolroll Window Shading Systems (U.S.)
- Polar Shades Sun Control (U.S.)
- The Shade Store, LLC (U.S.)
- Decora Blind Systems Ltd (U.K.)
- Norman International Inc. (U.S.)
- Coulisse (Netherlands)
- LOUVOLITE (U.K.)
Segments:
High Demand from North America and Europe for Privacy Enabled Blinds & Shades Segment Growth
Top of Form
By type, the market is divided into blinds and shades, curtains & drapes, shutters, and others. The dominance of the market is attributed to the strong market share of the blinds & shades segment. This segment is fueled by the high demand for blackout roller blinds in North America and Europe, driven by their ability to provide a high level of privacy.
Affordability Drives the Popularity of Manual Window Covers
By technology, the market for window covering is bifurcated into manual covers and smart covers. Manual window covers hold the highest share as they are significantly more affordable than motorized options, making them a popular choice among homeowners with budget constraints.
Commercial Sector Offers Lucrative Opportunities in Hospitality Sector Fueling Segment’s Growth
By application, the market is segmented into residential and commercial. The fast-paced growth of the hospitality industry in East Asia is expected to attract a multitude of window-covering brands to capitalize on the thriving commercial sector. Blinds and shades offer various functionalities that make them suitable for commercial applications, including restaurants, retail establishments, offices, spas, and hospitals.
Offline Segment Takes the Lead in the Market with Enhanced Customer Experience and Product Variety
By distribution channel, the market is categorized into offline and online.
The offline segment holds the leading position in the market due to the utilization of product sample guides/books in the sales process. These resources enable customers to explore a diverse range of finishes and fabrics, facilitating their decision-making process.
Geographically the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- Latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints:
Rise of Constructed and Prefabricated Homes Drives Demand For the Product
Growing popularity of constructed, modular, and prefabricated homes fuels demand for blinds in the U.S., while increasing urbanization and favorable government policies drive the real estate market in India, boosting the demand for residential properties and associated window coverings. Increasing urbanization and rising household income in India have driven a surge in demand for residential properties, according to the India Brand Equity Foundation (IBEF).
However, various risks and concerns associated with corded blinds may hamper the window covering market growth.
Regional Insights:
North America’s Leadership Fueled by Increasing Smart Home Adoption
North America window covering market share is driven by the rise of smart homes and the widespread adoption of smart technologies in households, particularly in the U.S. and Canada, fueling the demand for curtains and drapes in interior spaces.
The European window covering market’s increasing preference for natural and environmentally friendly products is a key driver for the growth.
Competitive Landscape
Robust Distribution Network Establishes Hunter Douglas N.V. as Market Leader
Leading market players are embracing technology to cater to the demands of tech enthusiasts, which is expected to drive the growth of their businesses. Hunter Douglas N.V., with its strong global distribution network, emerged as the market leader in 2022.
Key Industry Development:
February 2021: Coulisse B.V. partnered with Eve Systems GmbH to launch a range of smart motors for various window coverings. The collaboration aims to simplify the control and automation of smart/motorized curtains, blinds, and shades, allowing direct control via iPhone.
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